PROUDLY SERVING
NEW ZEALANDERS FOR
MORE THAN 80 YEARS

WELCOME

Progressive Enterprises proudly owns and operates over 184 Countdown supermarkets in New Zealand. We are the country’s largest private sector employer, with 18,500 New Zealanders employed in our stores, support offices, processing plants and distribution centres.

Our goal is to provide the best possible convenience, value, range and quality to the 2.5 million Kiwis we serve each week in our stores.

Progressive Enterprises is part of Woolworths Limited, and is also the franchisor of the Super Value and Fresh Choice supermarkets, which represents a further 62 stores, also part of the Woolworths group.

We’re one of New Zealand’s leading supermarket retailers with 183 stores nationwide, serving 2.5 million customers every week.

Locally owned and operated by people who are passionate about providing the best fresh food, great customer service and value for money.

Locally owned and operated, providing quick and friendly service with a range that has everything you want and is just what you need.

Our parent company, Woolworths Limited has been in the business of food retailing for more than 80 years, and has since grown into a household name in centres throughout Australia.