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NEW GENERATION COUNTDOWN SUPERMARKET FOR NEWTOWN

Progressive Enterprises, the owners of Countdown, Foodtown and Woolworths, have unveiled plans for a new generation Countdown store at the intersection of Adelaide Rd, John and Hanson Streets in Newtown.

The company has been working on the plans with the Wellington City Council over the last year to ensure that the design fits with Council's vision for the revitalisation of the Adelaide Road area.  The design will bring major benefits for shoppers, pedestrians, users of public transport, cyclists and vehicle traffic. The consent application has been lodged with the Council.

The 4,402 square metre store will offer a huge Fresh Section, a great, open shopping experience, and Countdown's sharp pricing.  The complex will also include four smaller shops on the ground floor, a café fronting the sunny corner of Adelaide Road and John Street and undercover parking for 236 cars.

Property general manager for Progressive Enterprises, Adrian Walker, said the supermarket will provide greater choice and important competition in the Wellington food and grocery market.

"This will be a flagship store for the company and for shoppers in the inner city," he said. "It is the first of our new generation Countdown stores in Wellington, incorporating state-of-the-art energy efficiency and sustainability technology in refrigeration, freezers and chillers, maximum natural lighting and new heat retention/recovery technology."

"Not only will the interior of the supermarket be state-of-the-art, the external appearance will also set a new benchmark in New Zealand supermarket design.  The ground floor café and shops will create a real buzz at the street edge, making the site a landmark in the local area." 

By "embedding" the supermarket within a recognized retail centre location it will support Council plans to increase density of use in the surrounding area.

The store site will have entrances from Adelaide, John and Hanson Streets, widened footpaths on the intersection corner, under-cover cycle racks at the street level on Adelaide Road and a bus stop located beside the John Street entrance for shoppers using public transport.  The verandahs on the Adelaide Road and John Street frontage will provide shelter for pedestrians and for bus passengers using the bus stop on John Street. 

The supermarket will provide around 180 new jobs and aims to cater for casual daily shoppers as well as the bulk needs of the local and wider community. It will serve workers and visitors to the area, particularly the hospital, and residents in the Mt Cook, Brooklyn and Newtown areas.  The provision of supermarkets per person in Wellington is below the national average, and the new Countdown will ensure that Wellington shoppers have better access to convenient supermarket shopping. 

Newton CD