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- News & Media Releases
- Progressive Enterprises Recalls Fan Heater
- Countdown Northwood Has Reopened
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- Trusted Supermarket
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- Waiheke Re-opens
- Countdown helping to serve up MasterChef New Zealand for another two seasons
- Fresh Future children's hospital appeal launches today
- Countdown, proud sponsors of the Senior New Zealander of the Year Award
- Countdown acquires FreshChoice Springlands
Countdown named most trusted supermarket
Countdown has topped the list to be named New Zealand’s most trusted supermarket in the Reader’s Digest Trust Survey 2011.
The independent survey asked more than 500 New Zealanders what brands they trusted across a range of categories, including supermarkets.
Dave Chambers, Managing Director for Countdown supermarkets, said the award means Countdown is delivering on its promises to customers.
“The New Zealand supermarket shopper is exceptionally demanding. They want sharp prices, great quality and a wide range of products and that’s what we set out to deliver,” Mr Chambers said.
“The award recognises that we are delivering on this and our customers trust us to deliver the best value supermarket in New Zealand.
“I’m proud that our team has won this accolade as it means that our customers have recognised all the hard work we have all done to deliver the new generation Countdown brand in New Zealand.”
Progressive Enterprises made a $1 billion commitment in 2009 to further develop Countdown’s store network nationwide, with the launch of the new generation Countdown supermarkets which also feature a range of environmental initiatives and innovation from energy efficient lighting to low emission refrigeration systems.
Outside of retailing, Countdown also drives the annual Countdown Kids Hospital Appeal, which has so far donated almost $4 million to children’s wards at hospitals nationwide in just four years.
Mr Chambers said these factors most certainly contributed to the award, but said that Countdown’s commitment to listening to customers’ feedback was one of the key reasons the supermarket was voted most trusted.
“We really value the feedback of our customers, and use this to improve our business.
“We’re looking forward to hearing more from our customers so we can maintain top spot next year and thereafter,” Mr Chambers added.
