1990s
1990
Woolworths sold to DFI, a Hong Kong based supermarket retailer with interests in the Asia Pacific region including Franklins in Australia.
Legislation was passed allowing wine sales in supermarkets. The Shop Trading Hours Repeal Act opened the way for Sunday trading, although the sale of wine on Sundays remains banned.

1992
In 1992 Foodland Associated (FAL) from Perth, Western Australia, purchased the Countdown/Rattrays business. This acquisition was followed by gaining a majority shareholding in Progressive Enterprises, including General Distributors, trading as the Foodtown.![]()
1993
Price Chopper lauched purpose-built stores in rural towns previously dominated by New World owner operated stores.
1993
In 1993, the Countdown/Rattrays, and Foodtown businesses were all brought together under the Progressive Enterprises umbrella. Both Countdown/ Rattrays and the Foodtown groups continued to run as separate business units with Countdown/ Rattrays continuing to function from a South Island base.
1995
Online shopping was introduced via a pilot site with a small group of users. This was early days for online shopping in New Zealand. Woolworths was a key player in working with the banking industry to ensure they met market demands for doing business over the Internet.

1999
Woolworths developed a mini supermarket format at two BP fuel forecourts in a trial project.
Supermarkets were allowed to stock beer and sell alcohol on Sundays.


