Progressive Enterprises Limited

Progressive Enterprises is one of New Zealand's largest retail organisations serving more than 2.5 million customers every week.

We own and operate 164 supermarkets under the Countdown brand and we’re also the franchise coordinator for the Fresh Choice and SuperValue banner groups.

Our team is committed to providing our customers with choice, value and convenience, so they’ll enjoy the best overall shopping experience every time they walk into our stores.

Our supermarkets across New Zealand are supported by over 18,000 team members. This team delivers our customers a choice of more than 20,000 different products in each of our stores.

Behind the scenes, our in-store teams are supported by four dry grocery distribution centres, three fresh produce distribution centres, two meat processing plants, one seafood processing plant and a central support office.

Moving products from these hubs to our stores means our drivers have to travel more than 17 million kilometres per year, making over 250,000 deliveries to keep our stores stocked.

Progressive Enterprises is a subsidiary of the publicly-listed Australian company, Woolworths Limited.

Our Distribution Centres

Progressive Enterprises supplies all its supermarkets from its grocery and general merchandise distribution centres located in Auckland, Palmerston North and Christchurch. These centres range in size from 12,500m2 to 60,000m2 and, in the case of Auckland, operate 24 hours a day, seven days a week.

Produce benefits from a dedicated system to ensure total focus on freshness. Freshmax, as third party logistics operators, manage our produce distribution via centres in Auckland, Wellington and Christchurch. Each centre has Quality Assurance programmes in place to ensure only the highest standard of produce reaches our supermarkets and customers. Produce is sourced from suppliers all around New Zealand and some local purchasing is done from regional suppliers where possible.

Chilled and frozen products are stored and distributed by our third party logistics operator Versacold. Versacold distributes goods from Auckland, Palmerston North and Christchurch.

All transport from our distribution centres to stores is contracted to third party providers.

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