There are 160 Countdown supermarkets stretching across New Zealand from Whangarei to Invercargill. Founded in 1981, Countdown is a full-service retailer offering fresh produce, quality meats, a wide deli selection, wine and beer, as well as a full range of leading grocery brands. Full service also means that we pack your bags! Countdown is home to the hugely popular Select, Signature Range and Home Brand products. These Private Label brands are exclusively available from those supermarkets operated by Progressive Enterprises and they consistently provide excellent quality at affordable prices. Helping our customers to shop smarter is Countdown's everyday focus. Onecard, our 200% Fresh Guarantee and the savings offered by Weekend Windback ensure we deliver on that promise.